Wow! What a Ride!

It is hard to believe another year is nearly behind us.  I don’t about all of you, but for me it has been quite a ride.  Out of challenging times often comes the most growth and that certainly rang true for me this year.   

Although I loved my work, the passion I once had just wasn’t there.  I starting to feel trapped and ineffective – frustrated with myself and with my clients.  So what was up? 

I had been doing the same thing, using the same business model, since starting my business 3 years earlier.  That seemed like a logical place to start.  So, I started digging.

This led me to examine how I did business, who I was doing business with and what I wanted from my business moving forward.  I examined the clients I had worked with – why I “clicked” with some and not with others.  I looked at my services – what should stay and what should go and which brought the most results for my clients. 

I became keenly aware of situations or tasks that energized me.  Those things that came so naturally for me that I never considered they might not be natural for someone else.  In the end, I had a great deal more clarity and a pretty darn good idea of what my gifts and strengths were and why some of my services were a struggle while others thrived.  

I learned that having the courage to strip away “business as usual” can bring a sense of freedom and even relief.  I concluded that the majority of my previous frustrations came from trying to be somebody or something I was not.  I began to embrace those qualities that were uniquely mine and lo and behold, I started to come alive again. 

Once I stepped out with confidence and accepted that being myself was enough (even more than enough), everything changed.  Not only did I start attracting ideal clients, but new and exciting opportunities as well. 

So take a leap of faith and have the courage to look at your business with fresh eyes.  Embrace those unique qualities that only you possess and share them with the world.  You will shine as you have never shined before and your business will thrive.  Who knows, you may even change the world while you’re at it.

Rock on.

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